In 2021, video remains to be an impressive device to attach and interact together with your consumers – however with nearly all of manufacturers transferring their choices on-line, it is no suprise that buyers conduct have additionally modified.
So, the place are customers surfing for now, and is video nonetheless influencing their acquire choices?
To supply extra perception, the staff at Animoto not too long ago surveyed 580 customers.
Here are a few of their key findings:
- 93% of customers stated video is useful when buying a product
- Consumers stated video was once their #1 favourite form of content material from manufacturers on social media
- Facebook, Instagram, and YouTube are the highest 3 platforms customers use to search out essentially the most new merchandise or services and products
- When studying a couple of new services or products, customers desire video over studying a couple of product or taking a look at footage
Check out the infographic underneath for extra key traits, pointers, and inspiration.